Friday, April 15, 2011

Television, Internet, digital, Back, Dimes, Dollars, Everywhere, Hollywood, into, Take, Turn

Television Everywhere: How Hollywood Can Take Back the Internet and Turn Digital Dimes Into Dollars









"Television Everywhere" is on the way. It's a generic term for using the internet to get TV to more devices in more places more conveniently - what you want, where you want, when you want it. It's far from a new idea. Plenty of futuristic notions of TV have been promoted in the past, usually by technologists with a shaky understanding of the television business.

But this time Hollywood's content ownership combined with new, simple technologies could enable the television industry itself to take the lead and modernize television, while extending its economic life well into the future.

More important than delivering TV through the internet is using the internet to retain and expand audiences for the TV we already have. That's what this book is about- why it's a problem worth solving, how to go about solving it, and how today's television industry will benefit from stepping in where cable companies, phone companies, and their technology suppliers are failing miserably.

Aimed primarily at Hollywood, this book is for studio, network, and channel executives, producers, show runners, ad agency strategists ("digital" or otherwise), media buyers, and executives at ratings/measurement companies. We describe how Hollywood can both extend the life of so-called linear television and control the transition to internet-delivered TV, while building upon existing "starter" digital assets such as Hulu, or channel- and program-specific web properties and applications. 

Finally, this book is also a wake-up call to internet content and technology companies to take a fresh look at an old problem, using a comparatively new, low-cost set of approaches produced by the "Web 2.0" and cloud computing waves which emerged over the last several years.









List Price: $ 26.95



Price: $ 19.65









More Television Products

Other posts like this, by keyword:

Television:

Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print Reviews ...
Q&A: What could you invent to improve television programmjng and viewership? ...
Video On Demand – Television For A New Millenium Reviews ...
Publicity Writing for Television & Film: A How-To Handbook ...
Re-Visioning Television: Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa (Hsrc Research ...
NICK AT NITE’S CLASSIC TV COMPANION: The All Night, Every Night Guide to Better Living Through Television ...
Congressional Television: A Legislative History (Contributions in Political Science) ...
thirtysomething: Television, Women, Men, and Work (Critical Studies in Television) Reviews ...
The 2009 Import and Export Market for Monochrome Television Receivers in North America & the Caribbean ...
Interpreting Television (Hodder Arnold Publication) ...
Internet:

Using Internet Primary Sources to Teach Critical Thinking Skills in World Literature (Libraries Unlimited Professional Guides in School Libr ...
Family-Style Meals at the Hali’imaile General Store Reviews ...
Q&A: internet selling and advertising at a low cost How do I find information? ...
Traffic Lockdown – Secure Your Share Of Internet Traffic ...
Ariadne’s Thread: Case Studies in the Therapeutic Relationship ...
The New Internet Navigator ...
The Internet Marketplace: Learn The Laws Regarding Ecommerce and Online Marketing ...
Modern Medicine: The New World Religion: How Beliefs Secretly Influence Medical Dogmas and Practices ...
“The Internet Hero: Darc Fyber is the iHero”: with the Knights of the Router Table ...
What are the official numbers for saving internet radio? ...
digital:

Computational Number Theory and Digital Signal Processing (Computer Science & Engineering) Reviews ...
What digital camera shoots the best video in low light conditions? ...
Smyrna man linked to half a dozen robberies in recent days ...
Introduction to Digital Logic Design ...
Music Education with Digital Technology (Education and Digital Technology) ...
Manga: The Ultimate Guide to Mastering Digital Painting Techniques Reviews ...
Digital Landscape and Nature Photography For Dummies ...
Pentax announces Optio RS1500 compact digital camera with customizable skins ...
Digital Comics Store Update ...
Canon U.S.A. Announces The Installation Of Canon Digital Radiography Systems In Multiple Hospitals In Mexico ...
Back:

Getting Back Together: How to Create a New Loving Relationship With Your Old Partner and Make It Last Reviews ...
Star Wars The Empire Strikes Back Manga, Volume 2 ...
Reflections: From Man to God and Back Reviews ...
The Back of Beyond: A Story About Lewis and Clark (Creative Minds Biographies Series) ...
Wake Up, You’re Liberal!: How We Can Take America Back from the Right ...
Behind the Back Page: The Adventures of a Sports Writer ...
Hiking matters #130: Mt. Sicapoo Day 2: The assault from Bubuos to the summit, and back ...
How do I get my teaching certification back? ...
Strange Journey Back: Strange Journey Back/High Flyer with a Flat Tire/The Secret Cave of Robinwood/Behind the Locked Door (Adventures in Od ...
Back to the 70s today ...
Dimes:

Dollars:

Everywhere:

T-Mobile USA, Everything Everywhere and G&D Collaborate to Enable International M2M Deployment with Industry’s First … ...
He Speaks To Me Everywhere: Meditations On Christianity And Culture ...
Hollywood:

David Geffen: A Biography of New Hollywood ...
So You Want To Be In Show Business: A Hollywood Agent Shares The Secrets Of Getting Ahead Without Getting Ripped Off ...
The world in miniature: or, the entertaining traveller. Giving an account of every thing necessary and curious; With several curious and use ...
It Happened in Hollywood: Remarkable Events That Shaped History (It Happened In Series) ...
Off the Record: A Reporter Unveils the Celebrity Worlds of Hollywood, Hip-hop, and Sports ...
You Just Glow! and Other Lies of Pregnancy, Childbirth, and Beyond ...
into:

Filling the teacher gap: a quicker way for professionals to move into the classroom. (Education).(Transition to Teaching alternate licensing ...
The Fitness of the Environment: An Inquiry Into the Biological Significance of the Properties of Matter [ 1918 ] ...
Journey into Mathematics, A: An Introduction to Proofs ...
Arabian nights entertainments. Consisting of one thousand and one stories: told by the Sultaness of the Indies, Translated into French from ...
Arabian nights entertainments: consisting of one thousand and one stories. Told by the Sultaness of the Indies, … Translated into Fren ...
Can anyone name some hobbies that I could look into to cure my time alone? ...
How Occult Virtues Are Infused Into Things By Ideas Through The Help Of The Soul – Pamphlet ...
A guide for rational inquiries into the Biblical writings: being an examination of the doctrinal differance between Judaism and primitive &# ...
Arabian tales. being a continuation of the Arabian nights entertainments. Consisting of one thousand and one stories, told by the Sultaness ...
Clairvoyance And Occult Powers – A Great Introduction Into The World Of Occultism ...
Take:

Get It Ripe: A Fresh Take on Vegan Cooking and Living Reviews ...
Catherine Coulter FBI CD Collection 2: Point Blank, Double Take, TailSpin (FBI Thriller) ...
What garden vegetables are useful in the kitchen and the plant doesn’t take up a lot of space? ...
How long does it take to get 99 fishing on Runescape? ...
For Police Detectives, do you ever fear that after closing a case a criminal might come to take revenge? ...
Wake Up, You’re Liberal!: How We Can Take America Back from the Right ...
Should i take cell biology if i intend to go to medical school? ...
Teens Take It to Court (EasyRead Large Bold Edition): Young People who Challenged the Law – and Changed Your Life ...
Build Fun Paper Cameras: Take Eye-Catching Pinhole Photos (A Lark Photography Book) ...
Small Hydropower: Legal, Technical and Commercial Aspects / Pequenas Centrais Hidrelétricas: Aspectos Jurídicos, Técnicos e Comerciais (P ...
Turn:

Fishing Boat (Turn the Wheel) ...
what is the going rate for antique turn of the century bibles? ...
ReSew: Turn Thrift-Store Finds into Fabulous Designs ...
The Linguistic Turn in Contemporary Japanese Literary Studies: Politics, Language, Textuality (Michigan Monograph Series in Japanese Studies ...
How do you know if an egg will turn into a chick? ...
1001 ARABIAN NIGHTS THE ADVENTURES OF SINBAD #1 COVER A COMIC BOOK ZENOSCOPE ENTERTAINMENT ...
The Youth Bible An Ncv Resource That Teens Will Turn To For Guidance And Inspiration ...

No comments:

Post a Comment